Delivering the keynote address at the Grammy Foundation's Entertainment Law Initiative Luncheon at the Beverly Hills Hotel Friday, he cautioned, "Believe me, I love Apple ... but iTunes shouldn't be the answer." For artists, "it should be the scariest thing in the world," he said.
Recently named Intel's director of creative innovation, Will.i.Am said, "We need to inspire kids to take notice of how and why a computer works. It's the marriage of art and science."
A philanthropist since his early Black Eyed Peas days, he called on successful musicians to follow his example, The Hollywood Reporter said.
One of Will.i.am's projects, the Peapod Foundation, gives toys and supplies to orphanages in the Los Angeles area.
"I do it because I want to do it," he said. "But if you don't use your own money, you don't really have a good reason to be doing it at all."
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