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Will.i.am says artists must embrace tech

Feb. 12, 2011 at 3:28 PM   |   Comments

BEVERLY HILLS, Calif., Feb. 12 (UPI) -- Musicians must become adept at computers to survive in today's technological environment, says Will.i.am of The Black Eyed Peas.

Delivering the keynote address at the Grammy Foundation's Entertainment Law Initiative Luncheon at the Beverly Hills Hotel Friday, he cautioned, "Believe me, I love Apple ... but iTunes shouldn't be the answer." For artists, "it should be the scariest thing in the world," he said.

Recently named Intel's director of creative innovation, Will.i.Am said, "We need to inspire kids to take notice of how and why a computer works. It's the marriage of art and science."

A philanthropist since his early Black Eyed Peas days, he called on successful musicians to follow his example, The Hollywood Reporter said.

One of Will.i.am's projects, the Peapod Foundation, gives toys and supplies to orphanages in the Los Angeles area.

"I do it because I want to do it," he said. "But if you don't use your own money, you don't really have a good reason to be doing it at all."

© 2011 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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