"With so many people on the roads Labor Day weekend, it's a perfect time to get our message out about the premiere of this outstanding new drama series," Tricia Melton, senior vice president of marketing for TNT, TBS and Turner Classic Movies, said in a statement. "We are literally 'Raising the Bar' by paying tolls on Labor Day weekend."
TNT said it paid the tolls for travelers from 4 p.m. to 6 p.m. Friday (ET) on Georgia 400 in Atlanta.
The network said it will also pay for passage Monday in Orlando from 4 p.m. to 6 p.m. (ET) on the Orlando-Orange County Expressway -- State Road 528 Mainline Plaza (westbound;) in Philadelphia from 3 p.m. to 5 p.m. (ET) on the Pennsylvania Turnpike -- Mid-County; and in Chicago from 3 p.m. to 5 p.m. (CT) on the Indiana Toll Road -- Westpoint Interchange at mile post 1.
2014: The Year in Music [PHOTOS]