Smith and his wife, Pat, will be featured in TV commercials, print media and radio spots extolling the benefits of learning to dance, Arthur Murray International said in a news release Thursday.

The NFL's all-time leading rusher and three-time Super Bowl Champion showed the world his grace on the dance floor when he and dance partner Cheryl Burke won ABC's "Dancing with the Stars" in the 2006 competition.

"When Emmitt and Cheryl won the 'Dancing with the Stars' title, people were amazed that a pro football legend could learn to dance, no matter how unlikely it seemed that he could be light on his feet," said Thomas D. Murdock, vice president-marketing and promotions for the Coral Gables, Fla., company. "That's why we thought Emmitt would be the perfect spokesperson for Arthur Murray Dance Studios."

Smith is a television analyst with ESPN and president of SmithCypress Partners, a commercial real estate business. He will be inducted in the College Football Hall of Fame Saturday.