LONDON, April 15 (UPI) -- Tourists looking for inside info on Britain's West End theaters do not need to go any further than the nearest taxicab.
Cab drivers in London are given free tickets to West End shows, the Sunday Telegraph reported.
The theaters have been giving away thousands of show tickets, including tickets to "Billy Elliot," "Little Shop of Horrors" and "Guys and Dolls" to taxi drivers in order to fill houses and to spread positive word of mouth.
Cab companies in London claim to have been offered free tickets by virtually every theater in the West End.
David Prattley, the manager at the Shaftesbury theater, said he was "very grateful" for the cab drivers pulling in crowds through word of mouth.
"If you are bringing a big show into the West End and you are hoping to hang around for about five or six years it makes sense to hand out a couple of hundred tickets to taxi drivers," he said. "They have tourists in their taxis every day and are a fantastic source of information about what is on."
