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Modeling firm fined for deceptive claims

NEW YORK, Jan. 20 (UPI) -- New York Attorney General Eliot Spitzer says a New York modeling agency took advantage of parents anxious to see their children become stars.

New Faces Development Center of Hicksville, N.Y., was fined $75,000 and ordered to pay an additional $2,000 in court costs for making "deceptive and exaggerated" claims, Friday's New York Post quoted Spitzer as saying.

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In addition, New Faces could wind up having to pay $500,000 in refunds to clients, the Post said.

"Parents believed New Faces' misrepresentations that their children would have lucrative futures as working models or actors," Spitzer said.

Former clients reported paying hundreds of dollars after being promised New Faces would find modeling jobs for their children, the Post said.

The company issued a statement saying it "helps people enter the world of modeling and acting by helping them to gain exposure to industry professionals" and would stay in business.

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