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Kerry may win Missouri on TV cheap

WASHINGTON, Feb. 3 (UPI) -- Massachusetts Sen. John Kerry has swept into a commanding lead in the Missouri primary after spending only peanuts on TV campaign ads.

According to a report in the St. Louis Post-Dispatch this week, up to Friday, Kerry and second place challenger Sen. John Edwards of North Carolina had spent only $40,000 each in significant television markets to win the biggest prize of Tuesday's seven contests towards the Democratic presidential nomination. Yet polls over the weekend showed Kerry surging towards a landslide triumph there Tuesday with up 50 percent of the total vote. Missouri delivers 74 delegates to the Democratic National Convention in Boston in late July.

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Kerry's success in Missouri throws into doubt the unsuccessful, big-spending TV advertising of other figures. Perennial presidential hopeful Lyndon LaRouche spent $51,000 for a single 30-minute slot on KMOV, St. Louis' Channel 4. And fading former front-runner, former Vermont Gov. Howard Dean spent $1.1 million on five days of TV advertzing in New Hampshire before its Jan. 27 primary -- almost a dollar for every man, woman and child in the state -- only to finish double digits behind Kerry.

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