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May 20, 2016 / 12:00 PM

Name change by Safran Group companies

France's Safran Group says all its companies are changing their business names to highlight their Safran connection.

A list of Safran companies and their new names. Image by Safran

A list of Safran companies and their new names. Image by Safran

PARIS, May 20 (UPI) -- Safran Group companies now share a common brand name to enhance the group's position in the marketplace and accelerate its international growth.

Safran, headquartered in France, said Safran is to be included in all subsidiary company names, which will include an indicator of the company's business area.

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For example, Arcelle is now Safran Nacelles, Herakles is Safran Ceramics, Turbomeca is Safran Helicopter Engines, and Sagem is Safran Electronics & Defense.

"Consolidating our group under a single name is a powerful vehicle for bolstering the feeling of all of our 70,000 employees that they belong to the same global enterprise and share the same values," said Philippe Petitcolin, chief executive officer of Safran. "This change will allow us to unite our efforts and focus our investments on a single brand, to the greater benefit of all of our businesses worldwide."

A new tagline is also being added by Safran: "Powered by trust."

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