"As a firm founded by a retired Army Air Corps public information officer and a Navy lieutenant more than 65 years ago, FleishmanHillard has a long, storied connection to our nation's military institutions and our veterans," said Martha Boudreau, president of FleishmanHillard's Mid-Atlantic and Latin America regions. "Our work with the military and on behalf of the military, particularly over the past 12 years, has given us the insight to counsel the military and the many organizations who would like to support them."
The group will be based in the firm's Washington office. The company said group staff are veterans, military dependents, military family members, former military civilian employees and overall supporters of those who serve in the armed forces. "They have served on site at the Pentagon, Department of Veterans Affairs and a variety of military installations, and are intimately familiar with the complex network of programs and organizations providing support for this important group of Americans," it said.
The group will work with clients in areas such as public affairs, external outreach, community relations, consumer education, veterans affairs, military health, social media and crisis communications.