BlackBerry has struggled to keep up with competition in the smartphone market, but the company has made a play for relevancy with the release of the BlackBerry Z30 Wednesday.
The new flagship phone features a 5-inch screen, stereo speakers, a bigger battery, and will run the latest version of the BlackBerry 10 operating system. The company considers the phone a tier above the Z10 and Q10.
BlackBerry, which posted a loss in a difficult first quarter of 2013, is hanging hopes on boosting its viability with the new device as it shops around for a buyer.
It sold only 2.7 million BlackBerry 10 devices in the quarter, while its subscriber base fell 4 million to 72 million. (In contrast, Apple sold 47.8 million iPhones and 22.9 million iPads in the same quarter, while Samsung, which does not release exact figures, sold roughly 70 million units worldwide.)
The company released a video touting its new device: