NEW YORK, Jan. 31 (UPI) -- Verizon will soon let customers completely opt out of having their mobile Web traffic tracked for advertising purposes through "supercookies."
A Unique Identifier Header (UIDH), also known by tech experts as a "supercookie," is a tracker that stores a customer's Web browsing data. They're used to collect data that can be used for tailoring advertising to what people are viewing and searching.