MOUNTAIN VIEW, Calif., Nov. 12 (UPI) -- If the Internet looked a little different this morning to you and it wasn't due to lack of coffee.
Wednesday morning saw publishers lose possibly millions of dollars in missed revenue after the Google ad server crashed, causing website load problems.
News websites, including the BBC, USA Today, Forbes, and the Wall Street Journal, had slower load times or failed to load. Some of the websites temporarily disabled the ads until the situation was resolved.
Google accounts for 32.4 percent of the global digital ad market with its double-click ad serving comprising 44 percent of the market.
Related
The ads were back online at 10:45 a.m. EST after two hours with the outage causing millions in lost ad revenue.
"DoubleClick for Publishers experienced an outage this morning impacting publishers globally, across their video, display, native and mobile formats. Our team has worked quickly to fix the software bug and it's now back up and running, so our publisher partners can return to funding their content," said Google in a statement.
Internet users turned to Twitter to comment on the blank Internet and lost ads with the hashtag #DFPocalypse.
When the client asks if they will be reimbursed for the DFP outage, I'm like... #dfpdown #dfpocalypse http://t.co/XSiQnBC8PM
— Media Lad (@media_lad) November 12, 2014Dear Google,
Thanks for the rest of the day off #dfpdown
Yours Sincerely
The Online Advertising Industry
— Chacana (@Chacana) November 12, 2014Enjoy your ad-free experience on http://t.co/Nk9rACTvUi right now, brought to you by Google! #dfpocalypse
— Gannett Digital Ads (@GannettAds) November 12, 2014DoubleClick is down -- Haven't seen this much white space online since 1996 #DFP
— Daniel (@oneblochaway) November 12, 2014The Tumblr page What Happens in Adops had a good summation of Wednesday morning's ad snafu.
