MOUNTAIN VIEW, Calif., July 2 (UPI) -- Google acquired music streaming startup Songza, a company that generates playlists based on a user's mood, with both companies refusing to disclose financial details.
The three-year-old app creates personalized playlists and was reportedly sold to Google for more than $39 million. The acquisition is seen as an attempt by Google to strengthen its Google Play services, especially music curation, in the face of competition from Apple, Spotify and Pandora.