Airline advertising rules to change

Jan. 13, 2012 at 4:13 PM

WASHINGTON, Jan. 13 (UPI) -- New standards for airline advertising that kick into place by the end of the month will give U.S. consumers an up-front look at prices.

Currently, fees must be disclosed, but airlines can separate prices from some fees by having buyers click on a nearby link, if the fee is listed online, or by finding the fee with help of an asterisk in print ads.

On Jan. 24, new rules include full, up-front disclosure of all applicable taxes and for other fees currently separated from ticket prices, the Gannett News Service reported Friday.

Rules also prevent airlines from raising prices after a ticket has been purchased and create a 24-hour window of opportunity for consumers to return a ticket with no fee.

New rules also require airlines to quickly announce cancellations or delays.

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