BATTLE CREEK, Mich., Nov. 16 (UPI) -- U.S. cereal giant Kellogg of Battle Creek has gone from foe to friend of a non-profit organization that used a toucan as a logo, a statement indicates.
Kellogg had challenged the Maya Archeology Initiative of San Francisco in August for their use of a logo that Kellogg said was similar to "Toucan Sam," the toucan with a striped beak the cereal producer uses as a logo for its Froot Loops cereal.
The initiative in August rebutted the complaint with the argument a group interested in the preservation of Mayan culture could hardly be considered a competitor to a giant food corporation.
This week, Kellogg went the other way, agreeing to contribute $100,000 to help MAI get a new cultural center running in Central America, the Detroit Free Press reported Wednesday.
"We are pleased to support the MAI in its mission to protect and extend the rich history and culture of Mayan people," said Tim Knowlton, vice president of corporate social responsibility at Kellogg.
"The Cultural Center promises to be a source of inspiration, pride and learning throughout the region," he said.
Kellogg has also agreed to adorn Froot Loops cereal boxes with items that display major Mayan cultural achievements and information on the initiative.
"We are grateful to Kellogg for joining us in these efforts," initiative President Dr. Francisco Estrada-Belli said.
