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July 15, 2011 / 4:46 PM

Lamborghini sues Vegas business using logo

A Lamborghini logo is seen on a vehicle in Orlando, Florida on March 26, 2010. UPI/Kevin Dietsch | License Photo

LAS VEGAS, July 15 (UPI) -- Italian automaker Lamborghini is suing a Las Vegas restaurant and showroom for using its famous bull logo.

Lamborghini's lawyers filed a trademark infringement action in federal court Wednesday against the owners of the Dal Toro Exotic Car Showroom, Merchandise Gallery and Ristorante Italiano, located in the Palazzo resort on the Las Vegas Strip.

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"Brashly, defendants prominently display a large and striking Lamborghini bull-in-shield protected design mark at the entrance of defendants' premises and a Lamborghini protected type mark within defendants' exotic car showroom," states the lawsuit, reported by the Las Vegas Sun.

Dal Toro also has been selling clothing and accessories carrying "studied imitations of the Lamborghini trademarks" in "a sophisticated and elaborate scheme to target Lamborghini," the plaintiff says.

Dal Toro manager Lorenzo Barracco told the Sun he was unaware of the litigation and it sounded frivolous to him.

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