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Discount stores still in the driver's seat

NEW YORK, Dec. 28 (UPI) -- Retail experts have picked discount retail chains and online stores as businesses poised to increase their share of the U.S. market.

Overall, the National Retail Federation forecast a holiday sales drop of 1 percent in 2009 compared with 2008. But market analysts are expecting discount retailers to outshine others next year.

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A BIGresearch analysis released last week said TJX, which operates T.J. Maxx and Marshalls are "almost certain to see (a sales) increase" in the first quarter of 2010, USA Today reported Monday. The firm also said stores with good prices for teenagers, such as The Buckle and Aeropostale will do well.

Market researcher Phil Rist at BIGResearch said discount shoe store chain DSW was poised to see increased sales. Meanwhile, Gary Williams, chief executive officer at wRatings, a research firm, picked Syms, which bought Filene's Basement, as poised for a rebound. He also said Wal-Mart should do well in the coming year.

Nita Rollins of Resource Interactive, a marketing firm for online stores, called Charlotte Ruse a "social-media supernova," for its success using Facebook and Twitter as marketing tools. For similar reasons, Rollins expects Net-A-Porter.com to have a healthy new year.

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