BRISTOL, Conn., June 11 (UPI) -- U.S. sports network ESPN has acquired the specialist cricket Web site Cricinfo for an undisclosed amount.
Cricinfo, a 14-year-old company that enjoys a loyal following among cricket fans, was one of the first content sites on the Internet, The Guardian reported Monday.
Cricinfo enjoys a global audience of about 7 million users monthly. It publishes news, interviews, live scores, match animations and video coverage. Cricinfo also publishes content for news portals and mobile phones.
"Growing our business in the online world is vital for us to serve sports fans," said Russell Wolff, managing director of ESPN International. "Cricinfo is a tremendous property with a great fan base and it will be a strong addition to ESPN."
ESPN said it would maintain a separate Cricinfo brand and could begin to expand its video content to develop Cricinfo.tv.
