WINSTON-SALEM, N.C., June 5 (UPI) -- Krispy Kreme Doughnuts Inc., the once-struggling North Carolina business, is on the rebound.
The latest issue of the Rosenberg Center Franchise 50 Index, which is produced at the University of New Hampshire, was led by Krispy Kreme in the first quarter.
"Krispy Kreme recovered some of the large losses it suffered over the last few years as it jumped 56.4 percent this quarter," UNH said Monday in a statement. "From a high of $49.37 in August 2003, Krispy Kreme's stock price tumbled to $4.05 by October 2005, a 92-percent drop. However, on March 7 its stock shot up more than 20 percent after Daryl G. Brewster, previously the head of Kraft Inc.'s $6 billion North American snack and cereals business, was named the new chief executive. He has significant experience turning around struggling businesses."
