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AOL renames itself (surprise!) 'AOL'

DULLES, Va., April 4 (UPI) -- Virginia-based America Online, the Internet division of Time Warner Inc., is re-branding itself as AOL.

AOL started out as Quantum Computer Services in 1985, and offered Internet service four years later. In 1991 it changed its name to America Online. After 10 years AOL merged with Time Warner to create AOL Time Warner.

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But when the tech bubble burst, parent company Time Warner returned to being simply Time Warner.

AOL also is restructuring itself as a limited liability company.

"Our company long ago accomplished the mission implied by our old name ... we literally got America online," said AOL LLC Chief Executive Officer Jon Miller. "Our new corporate identity better reflects our expanded mission - to make everyone's online experience better. Plus, consumers in the U.S. and around the world already know us by our initials."

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