Coin has specially designed a diamond charm bracelet known as the "YouthAIDS bracelet" to benefit the organization. He also created an "Africa Charm" to launch the sale of the bracelet for 2005. More limited-edition charms will follow in 2006 and 2007.
The bracelet has a unique diamond charm of Africa made in both sterling silver and 18K yellow gold. Retailing for $350 in sterling silver and $850 in 18K yellow gold, the charm bracelet will be available at Saks Fifth Avenue stores in addition to select Roberto Coin retailers nationwide. Coin will be donating more than half of all proceeds from the sale of the bracelet directly to YouthAIDS.
"I created the charm and bracelet because they are both a statement of something personal," said Coin. "There is a meaning behind every charm one wears. I was very impressed by the efforts that YouthAIDS has made for the prevention of the disease in Africa and I wanted to assist in their fight against AIDS."