The new magazine, called Relish, is expected to debut in February with a circulation of 6 million, making it the largest ad-carrying food magazine by a factor of four to one. Relish will celebrate America's love of food with features on cooking, dining and entertaining -- from formal dinner parties to tailgates to rural roadside restaurants -- as well as tips on cooking and kitchen products.
Relish carries significance for a magazine business threatened by rising mail costs and will mark the first time that an independent, mass-circulation monthly will be distributed by newspapers, according to Publishing Group of America.
The magazine will offer advertisers a mass audience that is largely unduplicated by food, women's service or American profile magazines.
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