NEW YORK, May 31 (UPI) -- U.S. medical insurance firms are targeting 45 million uninsured residents to take up some of the slack in corporate business.
The industry sees three groups of uninsured: Those in their 20s; part-timers, temporary workers and early retirees; and people earning more than $50,000 per year, the Wall Street Journal reported Tuesday.
For the young uninsured, Blue Cross of California launched Tonik, a line of health insurance with names like "Thrill-Seeker," "Calculated Risk-Taker" and "Part-time Daredevil."
For the part-time or temp and early retiree, Aetna's Strategic Resource Co. unit offers employers an insurance option for uninsured workers. Employee premiums typically run $50 or $100 a month for a package of limited benefits.
For middle class workers, WellPoint's Anthem launched its Blue Access Economy plan in January that includes three yearly physician visits, at a $30 copay each, and a generic drug plan with a cap of $500. With a $1,000 deductible rate, the plan costs $62.97 monthly for a man in Ohio.
