BEVERLY HILLS, Calif., Oct. 18 (UPI) -- Zurich American Financial in Beverly Hills, Calif., said Monday, it is changing its name to Compound Natural Foods.
The company also plans to engage exclusively in the business of manufacturing and distributing natural foods and beverages.
Compound Natural Foods will focus on the growing number of consumers seeking healthy lifestyles and have consequently become increasingly skeptical about mass production techniques, food safety issues and their nutritional intake.
Zurich American Financial also said it is completing transactions to change its name to Compound Natural because the appeal of fresh and particularly natural products, with their implied product safety and wellness associations, is driving consumer interest, and product sales.
The U.S. natural food and drinks market is expected to surpass $27.5 billion by 2007.
More consumers are turning to natural products with the number of natural food users estimated at 12 percent growth from 2004 to 2007.
Among the factors driving growth in natural foods are headline issues such as trans fatty acids and the obesity epidemic that has challenged consumer confidence in mainstream goods, contributing to slack sales.
Zurich American Financial is traded over the counter and apparently has no connection to the insurance company Zurich North American Enterprises.
