NEW YORK, May 21 (UPI) -- Cosmetics company Estee Lauder announced Friday it will pair up with hip-hopper P. Diddy to create a men's fragrance, the New York Times reports.
P. Diddy, otherwise known as Sean Combs, will help create a fragrance to be called Sean John, matching the name of Combs's line of clothing. Its release will coordinate with the New York fashion shows in fall 2005.
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The cosmetics giant is trying to make sure it doesn't make the same mistake it made by passing up a chance to make Glow, Jennifer Lopez' fragrance, which generated sales of $40 million in its debut year.