May 24 (UPI) -- A paper company teamed with a newly-opened store in Wisconsin to break the Guinness World Record for the tallest pyramid made of bath tissue.
Toilet paper manufacturer Kimbery-Clark and the new Meijer store in Grand Chute teamed up Wednesday morning to build the 14-foot, 3.75-inch pyramid out of 25,585 rolls of toilet paper inside the store.
A Guinness adjudicator visited the store Thursday and verified the 11,527-pound pyramid bested the previous record-holder, a 13-foot, 5-inch toilet paper pyramid constructed from 23,821 toilet paper rolls in Brazil in 2012.
The companies said the toilet paper rolls will be recycled and the monetary value of the rolls used to create the pyramid will be donated to St. Joseph's Food Pantry in Menasha.