June 3 (UPI) -- The Walt Disney Company announced plans on Wednesday to donate $5 million to support nonprofit organizations that advance social justice.
Disney said it will begin by donating $2 million to the NAACP. The company also committed to matching donations made by employees to eligible organizations.
"The killing of George Floyd has forced our nation to once again confront the long history of injustice that black people in America have suffered, and it is critical that we stand together, speak out and do everything in our power to ensure that acts of racism and violence are never tolerated," Bob Chapek, CEO of the Walt Disney Co. said in a statement.
"The $5 million pledge will continue to support the efforts of nonprofit organizations such as the NAACP that have worked tirelessly to ensure equality and justice," he continued.
Disney is making the donation as protests take place nationwide following the death of George Floyd. Floyd, 46, was an unarmed black man who died while handcuffed and pinned to the ground by white police officer Derek Chauvin. The officer, who was videotaped placing his knee on Floyd's neck, has been fired and charged.