Clinton doubles ad budget in final week of presidential campaign

WASHINGTON, Nov. 3 (UPI) -- Both Donald Trump and Hillary Clinton have substantially upped their advertising budgets in the final week of the campaign, data show.

According to data from Kantar Media/CTAG, a media tracking firm, Clinton's overall ad budget for the final week of the campaign will be $32.4 million, up from $14 million a week previously, CNN reported.

The Republican National Committee announced it is bolstering Trump's ad budget with $2.9 million in spending to augment the campaign's own spending.

An analysis of their national TV budgets -- data that does not include what the campaigns are spending with specific stations in targeted media markets in battleground states -- shows Clinton outspending Trump $9.9 million to $7.8 million, AdWeek reported.

Data from iSpot.tv show Clinton targeting young people, women and minorities, while Trump's ads are being viewed about equally by men and women.

Both candidates have purchased time during major sporting events, including NFL football on Sundays and Wednesday night's World Series finale.

Trump has spent a larger portion of his ad time on commercials during prime time, while Clinton is more spread out, targeting daytime audiences and "fringe" time between 6 p.m. and 8 p.m.

Both candidates have sought to capitalize on the audiences generated by specific programming. For example, The Late Show with Stephen Colbert has been specifically targeted by both campaigns for ad spending. The CBS late night host who made his reputation doing political humor on Comedy Central has attracted perhaps the most politically attuned audience after the late local news.

Clinton has also targeted the audience for the sixth season of American Horror Story on FX to connect with younger voters. AHS debuted in September with an overall audience of 8.3 million for the first episode, 5.6 million of them in the 18 to 54 demographic.