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Aug. 6, 2014 / 2:24 PM

Donald Trump wants name removed from Atlantic City casinos

Donald Trump feels association with the casinos and Atlantic City itself damages his brand and reputation.

Donald Trump. UPI/Yuri Gripas.

Donald Trump. UPI/Yuri Gripas. | License Photo

ATLANTIC CITY, N.J., Aug. 6 (UPI) -- Entertainment personality and real estate mogul Donald Trump is suing to have his name removed from a pair of Atlantic City casinos he no longer operates.

The 68-year-old businessman turned reality television star is suing Trump Entertainment Resorts, operator of the Trump Plaza and Trump Taj Mahal in struggling downtown Atlantic City.

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Donald Trump used to be chairman of the board for Trump Entertainment Resorts, founded as Trump Hotels and Casino Resorts. After thrice filing for bankruptcy between 1991 and 2009, Trump was forced to resign. The ownership group still maintains a ten percent stake in the Atlantic City casinos bearing Trump's name.

Now, having not worked with the group for half a decade, Trump wants New Jersey Superior Court to nix the licensing agreement that allows the group to use his name, saying continued association with the casinos and Atlantic City as a whole damages his brand and reputation.

The suit is a latest in a series of blows and humiliations to the once thriving resort community. The Atlantic Club closed earlier this year, and the Trump Plaza and Showboat Atlantic city both announced plans close before 2014. Additionally, Trump Entertainment Resorts is exploring the possibility of closing the Trump Taj Mahal.

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As Trump attempts to strip his name from Atlantic City, the city of Chicago continues to explore options to force his name from the Trump International Hotel and Tower overlooking the Chicago River.

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