June 28 (UPI) -- Neymar's falls at the World Cup have inspired a Brazilian bar to reward its customers with rounds of free shots.
And the Brazil striker's latest tumble was a doozy.
Neymar took quite a few rolls in Brazili's 2-0 win against Serbia, closing out Group E on Wednesday in Moscow. He was hacked 10 times during Brazil's tournament opening draw with Switzerland on June 17. He later left a training session with an injury, but was healthy enough to finish out the group stage and help his team advance into the round of 16.
But the shots are flowing in Rio de Janeiro. After the Brazilians beat Costa Rica on Friday, the city's Sir Walter Pub posted on Facebook that it would be shelling out free alcohol for its customers.
Neymar could only be stopped by fouls in Brazil's first game against Switzerland.— FOX Soccer (@FOXSoccer) June 22, 2018
But then again, Neymar's used to challenges. All his life. pic.twitter.com/nAsnLUprIr
"Decisive moment for Brazil," the bar wrote on Sunday. "This Wednesday, we'll open early ... Come cheer with us with live screen, BBQ and refill of pilsen beer! And to cheer the match, (for) every fall of Neymar, we will serve a round of shot on the house!"
Neymar has been fouled 17 times at the 2018 World Cup. Serbia picked up 13 fouls against Brazil on Wednesday, including one from Adem Ljajic against Neymar, which resulted in a yellow card in the 33rd minute.
"Promise is debt," the bar posted Wednesday. "May even fall a little more if you want."
Brazil battles Mexico in the round of 16 at 10 a.m. Monday at Samara Arena in Samara, Russia.
Neymar's only goal at the 2018 World Cup came in stoppage time during Brazil's win against Costa Rica. The Paris Saint-Germain star leads the tournament with 17 shots. He also has one assist.