FitBit founder buys Tom Brady rookie card for $1.3 million

March 5 (UPI) -- James Park, CEO and co-founder of FitBit, has purchased a Tom Brady rookie card for $1.32 million in a private sale, setting record for the highest price paid for a football card.

PWCC Marketplace brokered the sale for the 2000 Playoff Contenders Championship Ticket card sold earlier this month, but the purchase was announced Thursday. Park also confirmed the purchase Friday on Twitter

Only 100 of the cards exist in the world.

"I lived in Boston for 10 years, and so am a huge fan of Brady," Park said in a news release. "The last Super Bowl win was just a mind-blowing accomplishment.

"I've also had a love of collecting cards since I was a kid. Given Brady's uncontested status as GOAT [greatest of all time] in football, this card is an important piece of sports history and of any collection, and I'm incredibly excited to now own one of only 100 of Brady's best rookie card."

Brady appeared in just one game and threw three passes for six yards during his 2000 rookie campaign for the New England Patriots.

The sixth-round pick in the 2000 NFL Draft then took over as the team's starter in 2001 and became the most-decorated quarterback of in league history.