Clorox to disclose all product ingredients

Feb. 10, 2011 at 8:01 PM
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LOS ANGELES, Feb. 10 (UPI) -- Clorox says it will disclose the preservatives, dyes and fragrances in its cleaning, disinfecting and laundry products sold in the United States and Canada.

The Tuesday announcement of the disclosures marks the first time a mainstream cleaning product manufacturer has revealed all the ingredients used in all of its products -- about 200 items in the case of Clorox, the Los Angeles Times reported.

The Clorox Co. launched an ingredient communications program in January 2008 that disclosed the active ingredients in its natural Green Works line on a dedicated Clorox Web site.

In 2009 Clorox also began listing the active ingredients of its more traditional products.

"This additional information about our products is a natural next step to take ... as we continue to drive transparency and industry leadership in the area of product ingredient communication," Clorox Chairman and Chief Executive Officer Don Knauss said in a statement.

The move has been widely praised by consumer, health and environmental groups, including the Sierra Club and Women's Voices for the Earth.

"Clorox's actions go far beyond what's currently required by law or industry standards for ingredient disclosure, and has paved the way for other companies to follow suit," Women's Voices for the Earth Executive Director Erin Switalski said in a statement.

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