"So, I went ahead and just replied 'Hey Kliff, hungry and thirsty? We got you.' and they didn't like it," Wendy's general manager Santos Perez told KCBD.
Pure Water assistant manager Kyler Smith fired back by telling the Wendy's location their sign "looked familiar," the {link:Lubbock Avalanche-Journal reported, "http://lubbockonline.com/local-news/business/news/2017-06-01/sign-war-lubbock-s-wendy-s-serving-beef-pure-water#" target="_blank"} which led Perez to respond with one of the company's slogans.
"Something else that's familiar is our never frozen, fresh beef," Wendy's next marquee read.
Smith responded by changing his marquee to acknowledge the feud he had been hoping to bait Wendy's into for some time.
"You want beef Wendys? Youve got it!" Pure Water's sign read.
The two managers never met in person to discuss their war of words, communicating only through the clever messages.
"We haven't talked at all, just through the signs," Perez said.
Smith said his team gathers together to carefully craft each public jab, while Perez said his crew eagerly awaits each new response.
"The crew, they love it," Perez said. "They'll ask, 'What are you going to put now?' I don't know, I'll figure something out."
In the midst of the light-hearted battle of wits, both businesses have dedicated half of their two-sided marquees to the comical feud and reserved the other side for sharing more traditional messages.
Both managers said the war will likely wage on -- either until one side runs out of ideas or Kingsbury crowns a winner.
"Hey Kliff man, come see us, we're waiting on you!" Perez said.
