"We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box," KFC India CMO Lluis Ruiz Ribot told The Times of India.
Select customers in Mumbai and New Delhi will receive the limited edition "Watt A Box" when ordering a 5-in-1 Meal Box while others can enter an online contest on KFC India's Facebook to win a box.
"Each one of us spends a considerable time on our smartphones daily, and the phone battery going dead is almost like a nightmare!" Ribot said. "No longer is that the case, with the Watt a Box around."
