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Brooklyn corner store offers front window bed on Airbnb

By Ben Hooper
The front window of Jesse's Deli in Brooklyn has been transformed into an "AirBnBodega." WPIX-TV video screenshot
The front window of Jesse's Deli in Brooklyn has been transformed into an "AirBnBodega." WPIX-TV video screenshot

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NEW YORK, Sept. 24 (UPI) -- A popular bodega in a Brooklyn neighborhood is trying to offset a steep rent increase by offering a bed in its front window on Airbnb.

Tommy Noonan and Douglass Cameron, who have been helping the owners of Jesse's Deli come up with ideas to offset the rent cost, which went from $4,000 a month to $10,000 a month, set up a bed in the front window display case of the corner store and advertised it as lodging on Airbnb.

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"We decided about $329 a night, if we managed to book it out on Airbnb night after night then that would actually help them meet the rent," Cameron told WPIX-TV.

The men dubbed their scheme "Air B-n-Bodega."

The store previously raised funds over the summer with an "artisanal" price hike, which branded everyday products with the popular Brooklyn buzzword as a tongue-in-cheek excuse for the higher prices.

"We were like lets raise the prices of everything in the store to mirror whats happening with the rent hike," Noonan said.

Posters outside the store offered products including "artisanal roach bombs," "Budweiser beer flights," and "Five Hour Slow Roasted Energy."

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