Video billboard offers parallel parking assistance in Germany

BERLIN, June 9 (UPI) -- A Fiat billboard at the side of a German street uses sensors and pre-recorded footage to assist motorists with parallel parking.

The billboard, created for Fiat by ad agency Leo Burnett Germany, features a digital screen relying on information from sensors to play footage of a number of different helpers -- including a child, a biker, an old man and a scantily-clad woman in a bunny costume -- gesturing to the driver to show them how much space they have between their rear bumper and the car behind them.

A YouTube video of the billboard, which promotes Fiat's Parking Assist alarm to let drivers in reverse know when there are objects behind him, ends with a car bumping another, causing the "cool" parking assistant on the screen to lose his cool and silently berate the driver.

"We relocated the technology for the Fiat parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the cars in front of the parking spot and assist with parking. It shows how easy, stress-free and safe it is to park with the Fiat parking assistant," the video's description reads.