Subscribe | UPI Odd Newsletter Subscribe MADISON, Wis., March 6 (UPI) -- The Oscar Mayer Institute for the Advancement of Bacon in Madison, Wis., served up a device that awakens sleepyheads to the sizzle and smell of frying meat. The "Wake Up & Smell the Bacon" device syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application that releases the sound and smell of bacon -- without having to lift a skillet or program a microwave, the Milwaukee Journal Sentinel reported. Advertisement Beginning Thursday, bacon fans everywhere can apply for a chance to get a free bacon device through April 4. Company officials said the app also has "amusing bacon sayings or 'baconisms.' "With nearly 2 million mentions of #bacon on Instagram, it seems people never get tired of bacon," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer, a division of Kraft Foods Group. Read More Police: Woman shot into McDonald's due to missing bacon Couple wed at Iowa's Blue Ribbon Bacon Festival Florida Hospital ends bacon ban with opening of Panera Bread Bacon deodorant latest offering from Seattle company Dunkin' Donuts puts bacon, egg on glazed doughnut Company makes bacon condoms, sunscreen