Top Swedish Google searches include 'YOLO,' 'swag'

Dec. 17, 2013 at 5:50 PM
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STOCKHOLM, Sweden, Dec. 17 (UPI) -- Google said the most popular searches in Sweden for 2013 included queries for the meanings of the terms "YOLO" and "swag."

The Swedish search data released Tuesday by Google said the top "what" searches during 2013 included "what time is it," "what is swag" and "what is YOLO," reported Tuesday.

"YOLO" is an acronym for "you only live once" and "swag" is defined as an abstract quality found in those considered to be cool.

Google Sweden head analyst Jonas Wallentin said the top searches also included Sweden-centric topics such as fly fishing, snus, recycling and Swedish celebrities.

"In general we went from being very international last year to being much more Swedish this year," Wallentin said.

"And we're less confused about apps this year," he said. "Last year there were lots of questions about Instagram and Kik and how to use them."

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