Subscribe | UPI Odd Newsletter Subscribe VIENNA, Dec. 13 (UPI) -- An artist hired to head up the Austrian International School of Sex says the announcement of "the world's first international sex school" was a publicity stunt. Ylva-Maria Thompson, a Swede announced as head of the organization in November, said the "sex school," which was to open in mid-December with "hands-on" lovemaking lessons, was a hoax masterminded by The Bird, an Austrian advocacy group, The Local reported Tuesday. Advertisement Thompson said The Bird aimed to draw attention to the country's low birth rate. "I wasn't surprised it got so much attention. Sex still sells," Thompson said. She said the group will not function as a school, but will be a trade organization for sex coaches. Read More Couple arrested for subway sex Male penguin pair pursuing females Police: Man stole $1,125 in sex enhancers Police: Officer paid for sex in patrol car