WASHINGTON, April 30 (UPI) -- Wrigley's Alert Energy Caffeine Gum sparked "a fresh look" of caffeine added to food products by the U.S. Food and Drug Administration, officials say.
Wrigley, a subsidiary of Mars, introduced the new gum Monday. It has 40 milligrams of caffeine per piece and eight blister-packed pieces per box. Food advocate the Center for Science in the Public Interest in Washington said Wrigley's social-media heavy website was a sign the company intended to market the product to young people.