Celine Dion introduces gender-neutral children's brand

Nov. 14 (UPI) -- Celine Dion is proud to introduce a new, gender-neutral children's brand.

The 50-year-old singer partnered with Nununu to launch the stereotype-free kids clothing line Celinenununu.

Dion shared a promo for the brand Tuesday on Instagram. The video shows the star transforming a nursery full of girls in pink and boys in blue into looks from her line.

"I've always loved nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense," she captioned the post.

People said Dion worked with Nununu founders Iris Adler and Tali Milchberg to create over 70 styles for children aged zero to 14 years.

"Celinenunu lets children choose outside stereotypes and norms so they can bring from within their own tastes and preferences. We help them feel free, creative, inspired, respectful of one another and happy in the world," she said in a statement.

Dion is parent to three sons, 17-year-old Rene-Charles and 8-year-old twins Nelson and Eddy, with her late husband, Rene Angelil. She posted a rare family photo in October while celebrating Nelson and Eddy's birthday.