Actors Hayden Panettiere (L)and Ryan Reynolds share a moment before announcing nominees for the 65th annual Golden Globe Awards during a news conference in Beverly Hills, California on Thursday morning, December 13, 2007. Nominations were announced in 25 categories for the Golden Globe Awards, airing live Sunday, Jan. 13, 2008. (UPI Photo/Jim Ruymen) |
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"I am excited to be working with Candie's," Panettiere said in a statement. "Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie's 'girl' and I look forward to working with them on lots of exciting projects."
Panettiere is scheduled to make personal appearances on behalf of the brand of apparel and shoes, and to attend a launch party in Hollywood later this month.
"We are thrilled to have signed Hayden as our new Candie's girl. As one of Hollywood hottest stars, she personifies what we look for in a spokesperson. Hayden is not only talented and beautiful but also funny and irreverent," said Dari Marder, the chief marketing officer of Candie's.