NEW YORK -- A Calvin Klein jeans commercial featuring teen-age actress Brooke Shields has been bannned by CBS-TV and two New York City television stations because they felt it was too suggestive.
'You know what comes between me and my Calvins? Nothing,' the 15-year-old says in the commercial.
Censors at CBS and those at New York City stations WCBS-TV and WABC-TV rejected the advertisement. They were never broadcast on the outlets; however, similar ones have been aired.
Three Calvin Klein commercials featuring Miss Shields have been restricted by WABC-TV to run only between 7 a.m. and 9 a.m. and after 9 p.m., a station spokeswoman said.
'Last summer we looked at a campaign of 15 or 16 Calvin Klein commercials of different lengths and all but one was accepted,' Donn O'Brien, vice president of CBS-TV standards and practices, said Thursday. 'There's really nothing new today. It was new last summer.'
Jeff Erdell, a WCBS-TV spokesman, said the ad 'did not meet WCBS acceptability standards. It could have been flagged for language or content or both.'
The WABC-TV spokeswoman, Leslie Lillian, said the commercial 'was rejected on the basis of taste.'
In other commercials featuring Ms. Brooks _ star of 'Blue Lagoon' and 'Pretty Baby' _ recites from a variety of reclining positions such lines as, 'I've got seven Calvins in my closet and if they could talk, I'd be ruined.' Other lines include: 'Help, I'm going to split my Calvins' and 'Reading is to the mind what Calvins are to the body.'
Miss Lillian, Erdell and O'Brian said they were unaware of any general public reaction to the commercials being aired. However, Miss Lillian said she did see 'one viewer letter' that objected.
Although there were numerous reports of angry parents telephoning stations to protest the ads, O'Brian said the only questions about the commercials were coming from reporters.
