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March 21 (UPI) -- Apple on Tuesday unveiled a special-edition red iPhone 7 and iPhone 7 Plus models to commemorate a 10-year partnership with Red, an organization that helps fight AIDS. The cellphones, which feature a red aluminum body, will be available in stores and online starting Friday. The company said in a release it will begin shipping the phones to customers by the end of the month.
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It will be available with 128GB and 256GB hard drives, starting at $749 for the iPhone 7 (4.7-inch display) and $869 for the iPhone 7 Plus (5.5-inch display), according to its website. The current colors are jet black, black, silver, gold and rose gold. It also is offering new colors for cases in azure, camellia and pebble, and leather cases in taupe, sapphire and berry.
"Since we began working with Red 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano Red Special Edition all the way to today's lineup of Beats products and accessories for iPhone, iPad and Apple Watch," Tim Cook, Apple's CEO, said in a release. "The introduction of this special edition iPhone in a gorgeous red finish is our biggest Red offering to date in celebration of our partnership with Red, and we can't wait to get it into customers' hands."
Apple said it has contributed more than $130 million in its partnership with Red, which is part of the Global Fund to fight AIDS.
The company didn't reveal how much of its sales for the special-edition phones will go to the fund.
Also Tuesday, the company unveiled a new 9.7-inch iPad with a "brighter" Retina display, which will start at $329 for a 32GB model. That is Apple's lowest price for a new iPad.
From Sept. 25-Dec 31, Apple sold 78.3 million iPhones -- a record high. Although iPhones make up 70 percent of Apple's business, its overall annual sales of $216 billion in 2016 dropped for the first time since 2001, CNN reported.
