"People deserve in this country to know where candidates stand on reasonable gun measures," EGS President and Bloomberg policy advisor John Feinblatt told the Washington Post.
"For too long, the gun lobbyists had the field to themselves."
Challengers and incumbents in 2014's midterm elections will answer ten yes or no questions that will help the EGS' Gun Sense Voters project "make determinations" about "where candidates stand" on gun control.
NRA spokesman Andrew Arulanandam attempted to write off Bloomberg's efforts, saying, "Money cannot buy the hearts and minds of the American people when it comes to the Second Amendment."
"Michael Bloomberg is just the latest incarnation of a long line of anti-freedom billionaires who've tried to take on the National Rifle Association."
Although inarguably influential in the world of policy making, the NRA's electoral track record has been poor in recent years. In 2012 six of the top seven Senate races targeted by the NRA were won by pro-gun control candidates, and in 2013 all three NRA-backed candidates for Virginia's top elected offices lost to Democratic challengers.