Before his rampage, Rodger uploaded a misogynistic rant to Youtube, saying he planned to "punish" women for not sleeping with him.
"You forced me to suffer all my life, now I will make you all suffer. I waited a long time for this. I'll give you exactly what you deserve, all of you. All you girls who rejected me, looked down upon me, you know, treated me like scum while you gave yourselves to other men. And all of you men for living a better life than me, all of you sexually active men. I hate you. I hate all of you. I can't wait to give you exactly what you deserve, annihilation."
The LA Times offers a full transcript of Rodger's disturbed ravings -- the take away is that Rodger attributed his murderous impulse to attractive women not giving him the romantic and physical attention he felt he was entitled to. That sentiment that has sparked outrage on social media and prompted a worldwide discussion about misogyny and violence against women via the #YesAllWomen hashtag campaign on Twitter.
The cops who asked me "Well, what were you wearing?" when I reported an attack and attempted rape. #YesAllWomen— Aimee Mann (@aimeemann) May 25, 2014
Because every single woman I know has a story about a man feeling entitled to access to her body. Every. Single. One. #YesAllWomen— Emily (@emilyhughes) May 24, 2014
The #YesAllWomen campaign sparked the #NotAllMen campaign.
"UNFAIR! NOT ALL MEN!" Imagine a bowl of M&Ms. 10% of them are poisoned. Go ahead. Eat a handful. Not all M&Ms are poison. #YesAllWomen— Martin Wagner (@wagnerfilm) May 26, 2014
Men joined in the discussion as well.
Started reading the #YesAllWomen tweets b/c I've got a daughter, but now I see I should be reading them b/c I've got two sons.— Albert W Dubreuil (@awdubreuil) May 25, 2014
Author Neil Gaiman wrote:
The #yesallwomen hashtag is filled with hard, true, sad and angry things. I can empathise & try to understand & know I never entirely will.— Neil Gaiman (@neilhimself) May 25, 2014