"The reality of policing is that oftentimes are activities are lawful but they look awful -- and that's the reality," Bratton told reporters Wednesday. "What we're trying to do is be more open, more transparent and we are going to engage in everything that will allow us to do that including expanding use of Twitter and tweet."
Bratton's comments are in response to the hundreds of photos tweeted to the NYPD of police using excessive force using the campaign's #myNYPD.
Despite the embarrassing backlash, Bratton seemed unfazed and said, "I kind of welcome the attention...We really broke the numbers yesterday."
Notable deaths of 2014 [PHOTOS]