UPI en Espanol
facebook
twitter
account
search
search

Slow Web access is chief mobile complaint

Aug. 8, 2012 at 5:53 PM

SAN MATEO, Calif., Aug. 8 (UPI) -- Speed issues are No. 1 in people's complaints about accessing the Internet on their mobile devices, a U.S. research firm says.

Two-thirds of consumers surveyed by Keynote Services gave "Web pages being too slow to load" as their leading frustration with the mobile Web.

"Even though people make accommodations for [using] a tablet or smartphone, over time those [accommodations] for differences will begin to shrink," Don Aoki, senior vice president of professional services at Keynote Competitive Research, told Marketing Daily.

"People don't care what kind of device they're [using], they're trying to get something done or get some information."

Sixty percent of tablet users said they expect a wait less than three seconds for a Web site to load, while nearly two-thirds of smartphone owners expected pages to load within four seconds, the survey found.

Sixteen percent of respondents in the survey said they will not return or wait for a Web site to load if it takes too long.

"Mobile consumers have options on how they can access and consume their digital content," Aoki said, noting 6 percent of those surveyed said slow loading of a Web site would send them to a competitor's site.

"For brands, it's critical to integrate and develop mobile strategies that are viable across multiple types of mobile devices."

Related UPI Stories
Top Stories
Arizona Sheriff Joe Arpaio requests new judge and public assistance with legal fees
John Nash and wife, subjects of 'A Beautiful Mind' film, dead in crash
New Orleans police officer fatally shot in patrol car
Islamic State says it can soon buy nuclear weapon, smuggle it into U.S.
Landslide in Nepal blocks Kali Gandaki River, threatens flooding