Moran said he proposed the bill in April after hearing numerous complaints about radio and TV advertisements that offer medication to help with the sexual dysfunction, CNN reported Thursday.
"A number of people," Moran said, "have come up, including colleagues, and said I'm fed up. I don't want my 3- or 4-year old grandkid asking me what erectile dysfunction is all about. And I don't blame them."
Moran's proposal would have the Federal Communications Commission require radio and TV stations to avoid airing the advertisements between 6 a.m. and 10 p.m.
Pfizer, the manufacturer of Viagra, told CNN it attempts to embrace "responsible advertising" by only scheduling the ads during programs their possible clients may be watching.
"Pfizer is committed to responsible advertising," the company said. "In line with our policies and the policies of the industry, Viagra advertising is aired in shows most likely to reach men suffering from erectile dysfunction."