Harry Balzer of the NPD Group said with many U.S. households facing uncertain financial times, food makers and retailers nationwide are lowering prices during a time they typically make large profits, USA Today said Friday.
Companies like Butterball and Ocean Spray are monitoring their food prices during the upcoming holiday season to maintain sales. The Giant Food supermarket chain has already begun to offer free turkeys to customers in Pennsylvania who spend $300 on groceries between Oct. 12 and Nov. 15.
Families nationwide will likely also be altering their holiday purchases in an attempt to save money during the economic crunch, Balzer said.
The food expert told USA Today that some households plan to skip traditional restaurant visits on Thanksgiving and others may focus on visiting other people's homes to save on food purchases.
"The easiest way to economize this Thanksgiving: Don't cook," Balzer offered.