The video shows the dealership's White Bear, a mascot that has been appearing in commercials for five years, slipping and falling repeatedly on the freshly manicured ice.
"The ice was freshly Zamboni'd, which is super slick. And the bottom of the bear's paws in the bear suit is really slippery, and he just kept falling and falling," Richard Herod III, the general manager at White Bear Mitsubishi, told KMSP-TV. "And at the end, that face plant, we were like we should probably look at the blooper reel to see what we had."
Herod said the video quickly went viral -- but he wasn't entirely surprised.
"Obviously, there's something hysterical about a huge bear having a face plant on the ice," Herod said. "I think people were just ready for a good laugh, and slap stick is kind of where it's at."
